Presidents

Mario Bhering

Founder

04/1985 to 05/1990 Administration – 1st administration

05/1993 to 09/2009 Administration – 2nd administration

Born in 1922, in Belo Horizonte (Minas Gerais), Mario Bhering graduated in Civil Engineering from the Escola Nacional de Engenharia (National Engineering School), of the Federal University of Rio de Janeiro, in 1945. A major precursor of his time, he was one of the main responsible people for the development of the Brazilian electricity sector in the 1960s and 1970s, holding some of the most relevant positions in the country’s energy field.

He was part of the founding group, in addition to being the first commercial director of Centrais Elétricas de Minas Gerais (Cemig). Working in the institution since 1951, he held important positions in the company, and became president in the periods between 1964 and 1967, and between 1983 and 1985.

At Eletrobras, he was president twice: from 1967 to 1975, and from 1985 to 1990. At the holding company, he had an important role since his first eight years corresponded, largely, to the national economy growing cycle, known as “the Brazilian miracle”.

He was also chairman of the Comissão de Integração Energética Regional da América Latina (Latin America Regional Energy Integration Commission) – Cier in 1967, consultant and one of the creators of the Itaipu binational project (1977), and member of the Furnas Centrais Elétricas Board of Directors (1965-1967), among other professional activities.

When he retook Eletrobras presidency in 1985, he idealized the creation of the Centro da Memória da Eletricidade (Memory of Electricity Centre) in Brazil, managed by electricity sector companies, and became its first president, in 1986.

During his administration at the Memória, Mario Bhering launched, in 1988, the first edition of the book “Panorama do Setor Elétrico no Brasil” (Electricity Sector Scenario in Brazil), and important publication that gathers an extensive reconstitution of the electricity industry history in Brazil. “Panorama” became a mandatory source of consultation for those who study the electricity sector formation and development process in the country.

Mario Bhering, in addition to his career as an executive, he had another occupation that it is worth mentioning: artist. As watercolourist, he made relevant work inspired in the electricity sector.

He passed away in September 2009, at the age of 87 years old, in Belo Horizonte.

Born in Cachoeira Paulista (São Paula) in 1937, José Maria Siqueira de Barros graduated in Civil and Electric Engineering, in 1962, from the Engineering School of Mackenzie, in São Paulo.

In 1963, he worked at the Companhia Hidrelétrica do Rio Pardo (Cherp), and participated in the construction of the Caconde hydro power plant. And in 1996, he became part of the technical board of the Centrais Elétricas de São Paulo (Cesp), Cherp successor, and of other state companies of São Paulo.

José Maria became president of the Companhia do Metropolitano de São Paulo in 1979, and later on, in 1985, he became president of the Companhia do Metropolitano do Rio de Janeiro.

He was a consultant of the Itaipu Binacional Financial Board, Secretary of Transport of the State of São Paulo, and advisor for the Minister of Planning, Antônio Delfim Neto.

When he took over the presidency of Eletrobras, in June 1990, he also became president of the Centro da Memória da Eletricidade in Brazil.

As head of the Memória, José Maria, launched the book “História do Centro de Pesquisas de Energia Elétrica – Cepel” (History of the Electric Power Research Centre), which presents the first 15 years of the Centre existence, as well as the exhibition “Poraquê, a usina flutuante” (Poraquê, the floating plant).

Since 1995, José Maria Siqueira de Barros works at his own engineering company.

José Maria S. de Barros

05/1990 to 10/1992 Administration

Eliseu Resende

10/1992 to 03/1993 Administration

Born in 1929, in the city of Oliveira (Minas Gerais), Eliseu Resende graduated in Civil Engineering from the Federal University of Minas Gerais, of which he became a professor, with Master’s and Doctorate degrees from the New York University.

He led the Departamento de Estradas de Rodagem de Minas Gerais (DER-MG – Minas Gerais Roads Department), from 1964 to 1967, and the Departamento Nacional de Estradas de Rodagem (DNER – National Roads Department) after that. Then, he was chosen as Minister of Transport during the João Figueiredo government.

After leaving the Ministry, he ran for governor of Minas Gerais in 1982, being defeated by Tancredo Neves in a tough competition.

In May 1990, he was designated Furnas president, where he stayed until 1992, when he started running Eletrobras Holding, as well as the Centro da Memória da Eletricidade in Brazil.

Eliseu Resende participated in the drafting of the law that determined the end of tariff equalization, and enabled the restitution of repayments between state electricity companies.

During the period in which he was the Memória da Eletricidade president, the institution published the book “Octavio Marcondes Ferraz: Um Pioneiro da Engenharia Nacional” (Octavio Marcondes Ferraz: A Pioneer in National Engineering), and produced the exhibitions “Chesf, 45 years” and “Eletrosul, 25 years”.

In 1993, he left the Holding presidency to take over the Ministry of Finance during the Itamar Franco government.

He passed away in the city of São Paulo, in January 2011, at the age of 81.

Mario Fernando de Melo Santos was born in Recife, in 1938.

He graduated in Electric Engineering from the Engineering School of Pernambuco (EPE), in 1962. He took specialization courses at Electricité de France (EDF), and in North-American and European operation control centres.

He started his professional career at the Companhia Hidro Elétrica de São Francisco (Chesf), in 1963, where he did important work in the Operations department, until he became company director, in 1979.

Between 1986 and 1987, he was chairman of the Comitê de Coordenação da Operação Norte-Nordeste (CCON – Coordination Committee of the North-Northeast Operations).

In 1990, he left the Chesf Board to hold the position of National Supply Coordinator at the Departamento Nacional de Combustíveis (National Fuel Department) DNC, of the Ministry of Mines and Energy. The following year, he took over the Operations Department of Eletrobras (1991 through 1998), the coordination of the Executive Committee of the Grupo Coordenador para Operação Interligada (GCOI – Coordinating Group for Interconnected Operation) and the Executive Office of the Programa Nacional de Conservação de Energia Elétrica (Procel – National Electricity Conservation Program).

From January until May 1995, he was the interim President of Eletrobras, and in December of the same years he also became the interim president of the Centrais Elétricas do Norte do Brasil (Eletronorte).

Mario Santos left Eletrobras Operations Department in 1998, when he was elected Chief Executive of the Operador Nacional de Sistema Elétrico (NOS – National Electric System Operator), being reappointed to this position twice.

In November 2005, he resigned the position at NOS so that he could become Chairman of the Board of Directors of Endesa, Enel Brasil AS; Ampla Energia Serviços and Coelce Cia Energética do Ceará. In October 2009, he became president of the Centro da Memória da Eletricidade in Brazil, replacing Mario Bhering.

During Mário Santos’ administration as president of the Memória da Eletricidade, the institution had an unprecedented achievement, the National Awards from the Associação Brasileira de Comunicação Empresarial (Aberje – Brazilian Association of Business Communication), in the category Special Publication with the book “O Rio Tocantins no Olhar dos Viajantes: Paisagem Território e Energia Elétrica” (Tocantins River in the Eyes of Travellers: Landscape, Territory and Electric Power), and implemented the first strategic plan of the Memória da Eletricidade 2014-2020.

Mario Santos

10/2009 to 03/2017 Administration

Augusto Rodrigues

Administration: 08/17 – present days

A sociologist, graduated from the University of São Paulo – USP, he completed his Masters of Political Science at the State University of Campinas – Unicamp. He was the Human Resources Director at CPFL Energia, responsible for the work relations democratization project during the transition from the military regime to the New Republic, between 1982 and 1986. He was also in charge of Change Management, between 1995 and 1998, when he coordinated the CPFL Business Modernization Project, whose purpose was to prepare a group of professionals in the company for the changes required by the transition to the new deregulated world. After the company’s privatization, he took over the Human Resources Management, with the purpose of leading the internal adjustment process of the organization.

Prior to that, he was invited to take over the Human Resources Management of the Banco do Estado de São Paulo – Banespa, and later, its Management Vice-Presidency, also taking over, in 1994, the Executive Management of FDE – Fundação para o Desenvolvimento da Educação (Education Development Foundation), a company associated to the Secretaria da Educação (Board of Education) for the State de São Paulo, when he was able to align business activities with culture and education issues.

In 2000, after a series of acquisitions and the creation of new companies, which led to the creation of the CPFL ENERGIA Holding foundation, Augusto Rodrigues took over the CPFL Business Communication and Institutional Relations Management. In this last position, he was responsible for managing Branding, Marketing, Advertising, Institutional Relations, Customers’ Complaints – through the CPFL Ombudsman – Press Communication, Internal Communication, Social Responsibility Programs, Sustainability Policies, and Ethics at the CPFL companies.

In 2003, seeking to align the need to maintain a strong corporate brand with the demand for helping business customers to better understand the contemporary world, he led the creation of the Espaço Cultural CPFL, now Instituto CPFL, whose production, since 2005, has been turned into TV programs broadcasted by TV Cultura, in two weekly shows, Café Filosófico and Invenção do Contemporâneo.

He received four times the Prêmio Personalidade do Ano em Comunicação (Personality of the Year Award in Communication), from the Associação Brasileira de Comunicação Empresarial – ABERJE (Brazilian Association for Business Communication), in 2003, 2007, 2009 and 2012. He participated, as member of the Programa Planeta Sustentável (Sustainable Planet Program), in the last six Conventions on Climate Change, promoted by the UN. For years, he was a member of the Brazilian Committee board for the UN GLOBAL COMPACT, and member of the INSTITUTO ETHOS Advisory Board. He is currently a member of the Board of the Orquestra Sinfônica de São Paulo – OSESP (São Paulo Symphony Orchestra). Since August 2016, he is the Chairman of the FUNDAÇÃO PADRE ANCHIETA Board of Curators, the TV Cultura and Rádio Cultura Board of Directors, public stations in the State of São Paulo.

In August 2017, Augusto Rodrigues took over the Presidency of the CENTRO DE MEMÓRIA DA ELETRICIDADE (Memory of Electricity Centre).